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https://www.slideshare.net/paramalways/decision-support-system-1943516
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https://www.scribd.com/presentation/3154848/MARKETING-dss
MARKETING. DECISION SUPPORT SYSTEM Decision Support Systems. Is it morning or evening? MARKETING DSS... a coordinated collection of data, systems, tools and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into (Kotlea basis for marketing action.5/5(1)
http://www.eric-eisenstein.com/papers/Lodish&Eisenstein-dsschapter.pdf
system is to affect decision performance. Much of the research in the DSS literature on adoption con- centrates on users’ satisfaction or perceptions of usefulness of a system. These perceptions are called user impact variables. Our framework subsumes user impact into adoption and use.
http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors.
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
A decision support system is that system which helps the management in taking the business decisions. It is a system which allow human-machine interface whereby, the decision-maker possess control throughout the decision making process.
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing …
http://www.managementparadise.com/forums/marketing-research-mr/200373-marketing-decision-support-systems-mdss.html
marketing decision support systems A typical marketing manager regularly receives some or all of the following data: factory shipments or orders; consumer panel data; scanner data; demographic data; and internal cost and budget data.
https://www.slideshare.net/sursayantan92/decision-support-systemdss
Apr 22, 2013 · TaxonomiesHaettenschwiler’s classification according to Relationship with User:- Passive DSS : A passive DSS is a system that aids the process of decision making, but that cannot bring out explicit decision suggestions or solutions. Active DSS : An active DSS can bring out such decision suggestions or solutions....
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