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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
http://www.mdssworld.com/
MDSS (Marketing Decision Support Systems, Inc.) offers the Research Tracker database system for qualitative marketing research, Product Line Forecasting, Custom Database applications, and Business and Not-for-Profit Consulting.
https://www.inc.com/encyclopedia/decision-support-systems.html
Broadly speaking, decision support systems are a set of manual or computer-based tools that assist in some decision-making activity. In today's business environment, however, decision support ...
http://www.eric-eisenstein.com/papers/Lodish&Eisenstein-dsschapter.pdf
design of decision support systems. We also justify 17 Marketing Decision Support and Intelligent Systems: Precisely Worthwhile or Vaguely Worthless? ERIC M. EISENSTEIN and LEONARD LODISH Swen3033-17.qxd 6/29/02 7:23 AM Page 436
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Dec 28, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.
https://www.bizapedia.com/us/decision-support-systems-inc.html
There are 20 companies that go by the name of Decision Support Systems, Inc.. These companies are located in Albany NY, Arlington TX, Ashburn VA, Baltimore MD, Baton Rouge LA, Charlotte NC, Colton CA, Corona CA, Fort Worth TX, Keene NH, Lafayette IN, Longwood FL, Maitland FL, Mclean VA, Reno NV, Rock Hill SC, Stafford Springs CT, Vienna VA, Washington DC, Wayland MA, Wichita KS, and …Location: CA
http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a …
http://panmore.com/apple-inc-operations-management-10-decisions-areas-productivity
A close-up of an Apple keyboard. Apple Inc. addresses the 10 decision areas of operations management through different managerial channels. The company also satisfies necessary OM decisions to …
https://link.springer.com/article/10.1007%2Fs12087-007-0014-5
Nov 01, 2007 · The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years. This is largely due to the lack of a single, generally applicable decision support system. The specific requirements and problems of management are too dissimilar to make the development of one …Cited by: 4
http://www.nowpublishers.com/article/DownloadSummary/MKT-022
Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems Gerrit H. van Bruggen1 and Berend Wierenga2 1 Rotterdam School of Management, Erasmus University Rotterdam, The Netherlands, [email protected] 2 Rotterdam School of Management, Erasmus University Rotterdam, TheCited by: 8
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