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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted …
https://quizlet.com/213616961/marketing-chapter-4-flash-cards/
marketing decision support system (MDSS) the data, analysis software, and interactive software that allow managers to conduct analyses and find the information they need All of the following are sources marketing managers use to collect and analyze data within a …
https://www.coursehero.com/file/p6rl91ki/Marketing-decision-support-system-a-is-a-popular-form-of-marketing-information/
Marketing decision support systems require three types of software. These are: 98. Marketing decision support systems are designed to handle information from both internal and external sources. Which of the following is an example of an internal source of data that could be used with a marketing decision support system?83%(6)
https://en.wikipedia.org/wiki/Decision_support_system
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e. …
https://searchcio.techtarget.com/definition/decision-support-system
Mar 01, 2010 · The consequences of different decision alternatives, given past experience in a context that is described; A decision support system may present information graphically and may include an expert system or artificial intelligence . It may be aimed at business executives or some other group of knowledge workers.
https://quizlet.com/137151776/chapter-10-information-and-decision-support-systems-flash-cards/
Start studying Chapter 10 Information and Decision Support Systems. Learn vocabulary, terms, and more with flashcards, games, and other study tools. ... -require user requests for reports developed by systems personnel. ... sophisticated analysis and comparisons using advanced software-support optimization, satisficing, and heuristics approaches
https://www.managementstudyhq.com/types-of-decision-support-systems.html
Types of Decision Support Systems: A decision support system is an interactive computer based system that serves decision making needs of managers. It provides managers with the information that enables them to make both semi-structured and unstructured decisions.
https://www.thefreelibrary.com/Marketing+decision+support+systems.-a020352456
Jul 01, 1997 · Free Online Library: Marketing decision support systems. by "Industrial Management & Data Systems"; Business Computers and office automation Computer applications Decision support systems Analysis Executive information systems Management information systems Marketing management Marketing management software Software
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