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https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.
https://www.capterra.com/decision-support-software/
Find and compare Decision Support software. Free, interactive tool to quickly narrow your choices and contact multiple vendors. menu. ... by Lumina Decision Systems. View Profile. A powerful, stand-alone application for visual quantitative modeling, leading to greater insight for analysts and decision-makers. ... and marketing decisions. Learn ...
https://www.datapine.com/decision-support-system
More and more, decision support systems are offered under a SaaS (Software as a Service) model: web-based, hosted on the cloud, meaning that can be accessed with a simple web browser. In today’s competitive business environment, comprehensive decision support system software (DSS software) has become indispensable.
https://en.wikipedia.org/wiki/Decision_support_system
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e. …
https://searchbusinessanalytics.techtarget.com/tutorial/How-decision-support-systems-DSS-can-help-business-decision-making
For many reasons, all managers need to understand the upside benefits and the downside risks of building a specific decision support capability. Decision support systems can solve problems and create new problems. In addition, as a manager, you need to help make informed decision support design, development, and implementation choices.
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
Technology to Assist Market Research. Marketing Information Systems. A marketing information system (MIS) is a management information system designed to support marketing decision making. ... Demonstrate the uses and effectiveness of decision support systems from a marketing perspective. Key Takeaways ... With supporting software and hardware ...
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