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https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.
http://www.eric-eisenstein.com/papers/Lodish&Eisenstein-dsschapter.pdf
design of decision support systems. We also justify 17 Marketing Decision Support and Intelligent Systems: Precisely Worthwhile or Vaguely Worthless? ERIC M. EISENSTEIN and LEONARD LODISH Swen3033-17.qxd 6/29/02 7:23 AM Page 436
https://www.sciencedirect.com/science/article/pii/S0167811697000098
This paper deals with marketing decision support systems (MDSS) in companies. In a conceptual framework five categories of factors are distinguished that potentially affect adoption, use, and satisfaction: external environment factors, organizational factors, task environment factors, user factors and implementation factors.Cited by: 105
https://en.wikipedia.org/wiki/Marketing_Information_System
A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making.Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Information ...
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