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https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number of resources in order to identify and project the outcome ...
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions.
http://www.eric-eisenstein.com/papers/Lodish&Eisenstein-dsschapter.pdf
Our goal in this chapter is to review the marketing decision support system (MDSS) literature so as to provide maximal guidance to researchers and prac-titioners on how best to improve marketing deci-sion-making using decision support systems. In order to achieve this goal, we lay out a taxonomy of decision support systems, create an integrative
https://en.wikiversity.org/wiki/Marketing_Information_System
Marketing decision Support System a marketing decision support system (MDSS) is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it in to a basis for marketing action.
https://www.techopedia.com/definition/770/decision-support-system-dss
Decision Support System: A decision support system (DSS) is a computer-based application that collects, organizes and analyzes business data to facilitate quality business decision-making for management, operations and planning. A well-designed DSS aids decision makers in compiling a variety of data from many sources: raw data, documents, ...
https://searchcio.techtarget.com/definition/decision-support-system
Mar 01, 2010 · The consequences of different decision alternatives, given past experience in a context that is described; A decision support system may present information graphically and may include an expert system or artificial intelligence . It may be aimed at business executives or some other group of knowledge workers.
https://www.insightsassociation.org/issues-policies/glossary/marketing-decision-support-system
All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact. The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
https://quizlet.com/28636503/mktg-ch-9-flash-cards/
marketing decision support system. A(n) _____ is an interactive, flexible, computerized information system that enables managers to obtain and manipulate information as they are making decisions. mall intercept interview. Which type of survey research method involves interviewing people in the common areas of shopping malls?
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