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https://en.wikipedia.org/wiki/Marketing_Information_System
A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making.Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Information ...
http://www.fao.org/3/W3241E/w3241e0a.htm
Marketing information systems are intended to support management decision making. Management has five distinct functions and each requires support from an MIS. These are: planning, organising, coordinating, decisions and controlling. Information systems have to be designed to meet the way in which managers tend to work.
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
Marketing Information System (MIS) is a permanent arrangement (system or setup) for provision of regular availability of relevant, reliable, adequate, and timely information for making marketing decisions. Information is like a life-blood of business. Quality of decisions depends on the right type of information.
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
Marketing Information Systems. A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions.
https://businessjargons.com/marketing-information-system.html
Marketing Information System Definition: The Marketing Information System refers to the systematic collection, analysis, interpretation, storage and dissemination of the market information, from both the internal and external sources, to the marketers on a regular, continuous basis.
https://www.marketing91.com/mis-marketing-information-system/
Dec 09, 2019 · A marketing information system (MIS) is a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing decision information on a regular, continuous basis. An information system can be used operationally, managerially, and strategically for several aspects of marketing.
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