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https://simplicable.com/new/perceived-value
Perceived value is the worth of a product or service in the opinion of customers. This can include logical evaluations and emotional impressions. This can include logical evaluations and emotional impressions.
https://onlinelibrary.wiley.com/doi/abs/10.1002/hrm.3930300304
Perceived service quality as a customer‐based performance measure: An empirical examination of organizational barriers using an extended service quality model. A. Parasuraman. A. “Parsu” Parasuraman is the Federated Professor of Marketing at Texas A&M University. He obtained his Bachelor of Technology degree in 2970 and Master of Business ...Cited by: 480
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5060727/
Mar 20, 2012 · More specifically, a high perceived value score indicates that a customer perceives a product or a service offered as providing good value for the money with relatively few detriments, while a low score indicates a deal is perceived as bad, with a low level of benefits and a high level of detriments.Cited by: 11
https://www.weber.edu/salescenter/perception.html
The attitude of the person the customers deal with will strongly influence whether they feel the company really cares about them and their problem. Both the things a customer expects and the things the customer perceives, whether it is real or not, go together to make up the perceived service quality.
https://www.sciencedirect.com/science/article/pii/S0148296317305325
The research shows that perceived service quality is an antecedent of customer satisfaction (Caruana, 2002, Cronin and Taylor, 1992, Parasuraman et al., 1988). For Parasuraman et al. (1985), the quality of service is the difference between the expectations of the customers and their perceptions of the performance of the service.Cited by: 9
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/1812-customer-perceived-value.html
Customer perceived value is seen in terms of satisfaction of needs a product or service can offer to a potential customer. The customer will buy the same product again only if he perceives to be getting some value out of the product. Hence delivering this value becomes the motto of marketers.
https://www.econ-jobs.com/research/43033-Relationship-between-Corporate-Governance-Score-and-Stock-Prices-Evidence-from-Karachi-Stock-Exchange-KSE-30-Index-Companies.pdf
perceived service quality, perceived value and customer expectations. Perceived service quality is expected to have a direct and positive influence on customer satisfaction. Concept of expectations is the standard against performance outcomes (Szymanski and Henard, 2001). Therefore, if consumer’s actual outcomes exceedCited by: 77
https://www.marketing91.com/customer-perceived-value-cpv/
May 04, 2018 · Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Total customer value is the perceived monetary value of the bundle or economic , functional, and psychological benefits customers expect from a given market offering.
https://www.researchgate.net/publication/281924560_Role_Of_Perceived_Value_Customer_Expectation_Corporate_Image_And_Perceived_Service_Quality_On_The_Customer_Satisfaction
This study sets out to investigate the influence of perceived value, customer expectation, corporate image and perceived service quality on the customer satisfaction particularly in Pakistan ...
http://www.ijsk.org/uploads/3/1/1/7/3117743/11_management.pdf
retail supermarkets than is anticipated. Gap 5, which is a gap between customers’ Expected Service and customers’ Perceived Service, was identified. Research Limitations- Pick n Pay’s management were very sceptical about conducting a survey to their customer and …
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