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https://www.managementstudyguide.com/strategic-crm.htm
The aim of strategic CRM is to concentrate and enhance the knowledge about customers and use this knowledge to improve and customize the interactions with customers to maintain a long-term relationship with them. Determining and development of CRM strategies involves following steps:
https://www.agilecrm.com/blog/how-to-build-an-effective-crm-strategy-for-your-business/
Did you know customer experience is set to become the key brand differentiator over price and quality in 2020? This has given immense importance to leverage an effective CRM strategy. Find out what steps you need to take into account to build a CRM strategy that increases conversion and boosts growth.
https://www.yescrm.org/27-awesome-ways-crm-can-accelerate-business-growth/
Here are 27 Awesome Ways CRM Can Help Accelerate Your Business Growth. ... thereby assisting you in building a strategic business plan for the future. ... Customer support plays a vital role when it comes to building solid relationships with your target audience. Providing a poor customer service can lead to a negative impact and can hurt your ...
https://www.convergehub.com/blog/salient-features-crm-can-really-save-startup
CRM is a business growth technology and a strategy that integrates several prospects of customer relation to convey value to the customers and retain the same for businesses. With IT solutions, world-class customer relations can be easily achieved and utilized to establish brands in the marketplace.
https://www.salesforce.com/crm/strategy/
When all is said and done, CRM is nothing more than a highly-advanced tool. By itself, it is incapable of helping your business reach its goals. But when combined with a detailed-yet-flexible business strategy, CRM can help you place your customer in the forefront of your business focus.
https://link.springer.com/chapter/10.1007%2F978-3-642-20110-3_1
May 04, 2012 · The use of customer relationship management (CRM) as a strategic approach has become increasingly popular in recent decades, and that trend shows no signs of changing. It is critical for businesses to understand how strategic and customer-centric CRM can support their efforts to achieve their corporative objectives.Cited by: 5
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