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https://www.strategy-business.com/article/10-Principles-of-Customer-Strategy
Sep 26, 2016 · 10. Match your culture with your customer strategy. A relevant culture is a bigger advantage than ever for customer-facing companies. In our survey and interviews, a majority of executives said that the biggest barriers to a successful customer strategy were finding the right talent and developing the right organizational culture.
https://www.strategyand.pwc.com/gx/en/functions/customer-strategy.html
Customer and experience strategy. Companies must strike the right balance between generating value for the customer and value for the business. To do that, we help clients evaluate their overall customer landscape, determine which segments they should focus on, and then consistently engage with those customers in every interaction across products, services, solutions, and brand messaging.
https://www.oracle.com/support/
Oracle's award-winning support can confront the full range of technical issues facing your enterprise. With a team of on-site engineers, extensive online assistance, and 24x7 phone help, Oracle Support can help you prevent problems, resolve issues, and upgrade to the latest releases.
https://www.kayako.com/blog/customer-support-strategy/
Sep 01, 2016 · For more information about how to hire the perfect customer support team, check out our latest eBook: The Essential Guide to Hiring Customer Support Excellence. Adopt a unified customer support strategy. Remember earlier, when I told you that customers who rely on self-service channels alone are likely to defect?
HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better. Get started with free tools, and upgrade as you grow.
http://customerthink.com/4-ways-to-use-your-customer-service-as-a-marketing-strategy/
Jul 31, 2016 · Customer service and marketing are mutually beneficial strategies, with a potentially reciprocal relationship. However, for the purposes of this article, we’ll be focusing on how customer service can be leveraged as a marketing strategy in its own right.
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