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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://ezinearticles.com/?Role-of-Decision-Support-System-For-Decision-Making-Process-in-Global-Business-Environment&id=2315787
May 06, 2009 · A Decision Support System is an integrated set of computer tools allowing a decision maker to interact directly with computer to retrieve information useful in making semi structured and unstructured decisions. Example of this decisions include such things as merger and acquisition decisions, plant expansion, new product decisions portfolio management and marketing decisions.
https://bizfluent.com/facts-7147006-role-information-systems-decision-making.html
The role of management information systems (MIS) in decision making is to generate data that is useful to management as they consider strategy, staffing, teams, marketing and more. Choosing what data MIS tracks as well as how management uses this data in decision making can make or break the direction of a company in the competitive marketplace.
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
Role of Decision Support System in MIS: Decision support system is a special class of system which facilitate decision making. As in an organisation, at each and every point and time, decisions are to be taken irrespective of their nature.
http://www.ijbssnet.com/journals/Vol._2_No._3_[Special_Issue_-_January_2011]/20.pdf
3. 4. Analyzing Marketing Information: (Decision Support System) A decision support system (DSS) is an integrated set of computer tools allowing a decision maker to interact directly with computer to retrieve information useful in making semi structured and unstructured decisions (Power, 2002,. …Cited by: 15
https://yourbusiness.azcentral.com/role-management-information-systems-decision-making-1826.html
In situations where decision-making involves groups, as well as individuals, management information systems make it easy for teams to make collaborative decisions. In a project team, for example, management information systems enable all members to access the same essential data, even if they are working in different locations.
http://www.fao.org/3/W3241E/w3241e0a.htm
· An understanding of the different roles managers play and how marketing information systems can support them in these roles · An appreciation of the different types and levels of marketing decision making · A knowledge of the major components of a marketing information system
https://www.investopedia.com/terms/d/decision-support-system.asp
A decision support system (DSS) is a computerized program that analyzes data in an organization or business, enabling managers to decide courses of action.
https://arpapress.com/Volumes/Vol11Issue2/IJRRAS_11_2_18.pdf
One of the problems facing the use of marketing information system, is the way in which institutional relations hinder . IJRRAS 11 (2) May Role of Marketing Information System marketing decision-making. marketing information system in marketing decision-making In Jordanian shareholding medicines production Companies. making.
https://www.managementnote.com/role-of-marketing-information-systemmkis-principles-marketing/
Advantages of management information system. Role of Marketing Information System: A marketing information system (MkIS) is a management information system designed to support marketing decision making consisting of people, equipment and procedures to gather, decisions .sort analyze and evaluate which helps an organization to make fruitful ...
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