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https://www.ukessays.com/essays/marketing/the-use-of-ecommerce-to-support-business-strategy-marketing-essay.php
How to use the E-commerce to support business strategy. On the internet, it is easy to gather information, so the company collect the customers’ needs, queries and behaviours by E-commerce. Then put all the data into data warehouse, and output the results to support business manager to make strategy. Business of ASDA
https://pdfs.semanticscholar.org/4421/782b2cb6867d2734c8a25692917bbec51105.pdf
example of support, if a firm’s business strategy is to provide low cost, the firm’s e-commerce strategy can focus on providing more efficient transaction processing by reducing the costs of order entry, billing, customer support, and marketing.
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