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https://www.pmi.org/learning/library/project-management-marketing-successful-launch-489
1. Senior Management should provide a role model for the marketing/product development teams. When the top management team is functioning effectively in a cross-functional fashion, then the teams below them have a wholesome example to follow. This is a top-down sort of approach.
https://www.emerald.com/insight/content/doi/10.1108/17538370910949284/full/html
Apr 03, 2009 · – This paper aims to investigate the relationship between team learning, top management support (TMS) and new product development (NPD) success., – This is a quantitative research by nature. A questionnaire derived from previous studies and covered by 27 NPD projects in the high‐tech semiconductor industry in Malaysia. Stepwise regression was adopted to test hypothesis., – Out of the ...Cited by: 23
https://www.fullsurge.com/resources/best-practices-in-new-product-development
Importantly, best practice new product development companies realize that required capabilities go beyond the traditional technical skills often associated with innovation (e.g. customer insights, idea generation) to include the broader and softer skills that pertain to general management. Leadership. Because new product development is ...
http://www.sopheon.com/wp-content/uploads/eBook-5-Keys-to-Effective-Innovation-and-New-Product-Development-NPD-Planning.pdf
5 Keys to Effective Innovation and New Product Development (NPD) Planning 8 of 15 Innovation and new product development is a cross-functional process. Strategies and objectives can be initiated by different and/or multiple functional areas of the business: Marketing may drive a strategy to penetrate new or additional market segments.
https://www.emerald.com/insight/content/doi/10.1108/IJPPM-08-2016-0166/full/html
Mar 05, 2018 · The purpose of this paper is to empirically examine the underlying impacts of customer orientation on new product development (NPD) performance. Further, this study investigates the moderating effect of top management support (TMS) on the customer orientation-performance relationship.,This study as a unique approach has classified customer orientation into three sub …Cited by: 2
https://www.coursehero.com/file/p58qin/Level-of-Difficulty-1-Easy-Topic-An-Organized-New-Product-Development-Process/
Level of Difficulty: 1 Easy Topic: New-Product Development: A Total Company Effort 65. (p. 237) New-product development usually fits into the old routines of a firm, so it is not necessary for top management to support new-product development in any special way. …
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