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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted …
https://www.insightsassociation.org/article/effective-executive-decision-making-marketing-decision-support-systems
Apr 27, 2014 · Marketing Decision Support Systems An MDSS is a system of interlinked marketing models calibrated on customer, market and corporate research. The models seek to represent a realistic market environment, customer segments of relevance to the product under consideration,...
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.
https://www.crai.com/sites/default/files/publications/Effective-Executive-Decision-Making-with-Marketing-Decision-Support-Systems.pdf
EFFECTIVE EXECUTIVE DECISION MAKING WITH MARKETING DECISION SUPPORT SYSTEMS By Sanjay Kumar Rao, Ph.D. Is traditional marketing research designed to provide useful assessments of the impact of executive decisions, strategy and action on revenue, market share, and profit? The concept and reality of a marketing decision support system, which ...
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
Thus, Decision Support System (DSS) is a specialized MIS designed to support an executives’ skills at all stages of decision making i.e. problem identification, selecting relevant data, picking the approach to be used in decision making and evaluating the alternative courses of action.
https://pubsonline.informs.org/doi/abs/10.1287/mnsc.34.2.139
Despite the increasing popularity of decision support systems (DSS), effectiveness of such systems remains unproven. Past research claiming usefulness of the DSS has relied largely on anecdotal or case data. The relatively few laboratory experiments report mixed results regarding the effects of a decision …Cited by: 605
https://www.wisegeek.com/what-are-the-characteristics-of-decision-support-systems.htm
Oct 16, 2019 · Common characteristics of decision support systems include facilitation, interaction, and task-oriented activities within the system. Other characteristics may also exist, such as ancillary options or measures of decision impact. Most effective decision support systems will have these features readily available.
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