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https://www.thelist.com/32342/real-reasons-behind-blue-boys-pink-girls/
Paoletti says that the re-emergence of "blue is for boys, pink is for girls" had a lot to do with the most powerful thing in the world — money. Finding out the gender of a baby before they were born was suddenly a thing, and that meant retailers could capitalize on selling specific merchandise geared toward boys and girls.
https://en.wikipedia.org/wiki/List_of_historical_sources_for_pink_and_blue_as_gender_signifiers
The current tradition in the United States (and an unknown number of other countries) is "pink for girls, blue for boys". Prior to 1940, two conflicting traditions coexisted in the U.S., the current tradition, and its opposite, i.e., "blue for girls, pink for boys". This was noted by Paoletti (1987, 1997, 2012).
https://www.jstor.org/stable/j.ctt16gh7c4
Pink or Blue? Which is intended for boys and which for girls? This question comes from one of our readers this month, and the discussion may be of interest to others. There has been a great diversity of opinion on this subject, but the generally accepted rule is pink for the boy and blue for the girl.
https://www.bbc.com/future/article/20141117-the-pink-vs-blue-gender-myth
In cultures where pink is considered the appropriate colour for a baby girl and blue for a baby boy, babies become accustomed from birth to spending time wearing or even surrounded by, those...
http://www.iupress.indiana.edu/product_info.php?isbn=978-0-253-00130-6
“Pink is for boys and blue is for girls—in the late nineteenth century, that is. Looking at a variety of fashion trends throughout history, Pink and Blue uncovers the truth about the gendering of colors through advertising, catalogs, dolls, baby books, mommy blogs, and other popular media.”
https://www.youtube.com/watch?v=ohwbtkMXJJ0
Jan 30, 2018 · Pink for Boys and Blue for Girls might seem strange to modern eyes and sensibilities, but up until the 1940’s a lot of people thought pink was the more masculine color and blue was clearly more...Author: Origin Of Everything
https://jezebel.com/the-history-of-pink-for-girls-blue-for-boys-5790638
Ladies' Home Journal article in June 1918 said, "The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more...
https://www.amightygirl.com/pink-and-blue
"When did we start dressing girls in pink and boys in blue?" To uncover the answer, dress historian Jo Paoletti looked at advertising, catalogs, dolls, baby books, mommy blogs and discussion forums, and other popular media to examine the surprising shifts in attitudes toward color as a …
https://people.howstuffworks.com/gender-color.htm
Aug 21, 2007 · Surely you've done it before. You see a small baby and, based on the color of the baby's blanket, decide whether it's a boy or a girl. It's common knowledge that pink is for girls and blue is for boys.
https://abcnews.go.com/US/gender-roles-young-boys-pink-blue/story?id=14080844
Jul 15, 2011 · Boys may not be 'innately averse' to pink but what about their fathers, the generation of men who grew up in a not-so-open society, one in which blue was, without question, for boys. Is pink …
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