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https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number of resources in order to identify and project the outcome ...
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://www.datapine.com/decision-support-system
More and more, decision support systems are offered under a SaaS (Software as a Service) model: web-based, hosted on the cloud, meaning that can be accessed with a simple web browser. In today’s competitive business environment, comprehensive decision support system software (DSS software) has become indispensable.
https://www.capterra.com/decision-support-software/
Find the best Decision Support Software for your business. Compare product reviews and features to build your list. ... Decision support system that helps businesses make informed decisions by structuring data, measuring data objectives & more. ... and marketing decisions. Learn …
https://en.wikipedia.org/wiki/Decision_support_system
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e. unstructured and semi-structured ...
https://quizlet.com/290674436/marketing-chapter-4-flash-cards/
A marketing decision support system (MDSS) is a _____. A) basic system used by companies that do not have the resources to develop a marketing information system (MIS) B) popular syndicated research report purchased by most major media companies
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